Measurement and Analytics
At Sharper Solutions, we believe in simplicity. Successful transformation initiatives are based on simple operating models and that's why we want to make it easy for you to work with us. We offer a number of predefined engagements which you can choose from to start our partnership together, designed to help us understand exactly where you are in your transformation journey, and to give you solid actionable outcomes to deliver continued success.
Analytics Strategy by Use-Case
Measurement use-cases are fundamental to making use of virtually any analytics or measurement process. The good news is that you already know what they are. You just need to know how to express them in a way that analysts and marketers will know how to interpret and act against.
In this engagement our consultants will work with you to define your use-cases in a way that will inform the fundamental strategies your analysts and marketers will use to optimize their processes as well as communicate actionable insights in a language you understand.
Benchmarking Strategy & Implementation Guidelines
Your benchmarks set your starting point and the terms of your project’s business value. Effective benchmarking is often a key differentiator in perceptions of project success as you can’t communicate how far you’ve come if you don’t know where you started.
Our engagement will focus on identifying simple yet emblematic metrics that capture your current state in terms that will define the conversation through the duration of the project.
Measurement Plan Development
After finalizing a robust set of strategic business goals, you need to extrapolate your site or campaign goals and apply them to your measurement plan.
Your measurement plan will ensure your site goals are reported back to you in a language and format you understand. We’ll create your measurement plan based on workshop outcomes so that your analysts view the project in the same way you do ensuring you can clearly demonstrate the value of your initiative as you move through the execution phase.
Looking for an engagement you don't see here?
Contact us for more information on any of the engagements above, or to design your own custom engagement.